for the storyteller + photographer that’s ready to define their Why, improve their craft, and Work with their dream clientele

IT’S TIME TO CONTRIBUTE VIA your creative skillset

Meet Iz

Iz La Motte | @izmottephoto | IzLaMotte.com

Her Testimonial:

“This may sound dramatic but The Storyteller Workshop changed my life. Investing in yourself can be intimidating but every penny I spent on this class was so well worth it. Before Holly’s class I knew who I wanted to be professionally but didn’t know how to get there. I am now confident in my professional asks & boundary setting and I feel so empowered. Through the direction that Holly gave us I am now proud to say that I am officially a business owner who knows her why & is already bringing her creative game to a whole new level. I can’t recommend The Storyteller Workshop enough. For anyone who is ready to start growing into the professional that you know you can be, this is for you.”

Hey you, i’m so glad you’re here!

But foreal, It’s time to get serious
you’re here to step up your game

As I sit here and write this, I keep thinking back to the human I was a few years ago when I started this journey.

With that being said, I am here to let you know, I am going to share every ounce of knowledge I have, to help you define, refine and grow into the successful storyteller and photographer that I know you can be!

This program at the core, is about being the best STORYTELLER you can be, in all facets of your work!

Before I get too far, I want you to know why I believe that storytelling is so fundamental. Storytelling is what bridges the gap between “just a nice photo” and a photo that makes you feel something. It brings back the human emotion, the relatability, the attainability - and the human experience of a moment. Storytelling is what builds trust and foundational relationships. It’s what gets you recognized, and it’s what converts sales.

This program is going to have you show up to DEFINE your why, improve your CRAFT and promote yourself to be RECOGNIZED instead of simply blending in. On top of all of that - this container is going to be a MASSIVE invitation for you to start telling the stories that are most important in the outdoor industry.

This program is going to help you to get to know yourself, to know your why…

Why do you show up?

What story do you have to tell? - What stories do you want to tell?

These questions will be at the core of your niche. Which will then spill over into how you STEP UP in your photography game, and your storytelling skillset. It will also lead us in the direction of your ideal clientele, and how to become so refined in your passion, that people start seeking YOU for your expertise, instead of wondering why you’ve been begging for people to hire you.

This container is about boundary setting.

It’s time for you to step into KNOWING that you are capable of being a well paid photographer + storyteller.

It’s time to deconstruct those feelings of confusion, and instead move forward and take action that you know will get you the results you want.

This program is going to be everything you wish you could learn about how to make a career out of the work you love, building a business and creating impact through storytelling based content.

And let’s not forget, this about YOUR story and YOUR why as well, it’s what makes you different. It’s what sets you apart from everyone else, and it’s what makes you valuable and worth hiring.

How you tell a story is going to be different than how anyone else does.

This program is going to guide you in becoming more of who you are meant to be.

I will be sharing all my expertise, tools, methods, tactics and strategies! You will come out of this program a knowledgable, purposeful, creative problem solving storyteller!

There’s a reason you’re here, it’s because you want to create with purpose, and because you know you’re meant for more.

MEET Brooke

Brooke Borg | @Summitatthesummit | @BorgBrooke | brookeborgphoto.com

HER TESTIMONIAL:

I’m speechless. Speechless in a very good way. Holly is one of the most incredible people I have ever had the pleasure of knowing. She puts her heart and soul into everything she does and it shows. She was not only my mentor throughout the Storyteller Workshop, she was my life coach. She helped me to believe in myself and the business as I aspired to switch career paths. The workshop gave me all the tools to succeed and Holly was there with me every step of the way. Changing careers is huge. I had no idea how to gain the knowledge and tools needed to get me into the photography world. Yes, I can take a photo and process it but there is much more to it than that. Holly helped me with every little detail from my website, how to set up a shoot, money management, believing in my business, self-confidence, and the list could go on and on. I highly recommend taking the Storyteller Workshop if you are unsure how to navigate the details around starting your business! It was totally worth the investment and all the information was incredibly valuable. Holly is such a joy and she provided tremendous amounts of support throughout! I am already missing our weekly chats!

It all started a little backwards for me

I want to give you a brief summary into how I got to where I am. In college I majored in Visual Communications, and minored in Photography (running the school newspaper as a the photo editor I may add) I knew more than anything that photography got me out and moving around, not sitting behind a computer the entire time, I naturally leaned into photography to start my path. I came out of college with an internship at a newspaper in Calgary, Alberta. At the time the path of journalism wasn’t for me. I seeked more to “direct” than to simply document. I turned to my other skillset of Graphic Design and landed an internship at a full service boutique marketing agency in Vail, Colorado.

In theory I had the “dream job” I was the first full on designer hire, working on $50,000 websites, creating custom brands, and managing several retainer clients for the company, I felt full-filled in my accomplishments, received praise, and was helping others TELL THEIR STORY through marketing materials. I even had “powder days” where if it snowed more than 6 inches, our whole team was out skiing till noon. PAID! But something was missing. First and foremost, I was capped at making $40,000K with no health benefits, the debt started to pile up for health insurance, and after 2 years I started to get antsy, and after 4 years I knew that no matter how much bigger and better I wanted to grow, I couldn’t do it at this company, they fit into a box, and I wanted to fly free. I wanted to push the creative boundaries, and grow bigger. Before reaching the point of quitting, I started to lean into what “felt good” - and at the time what felt good was hiking 14 thousand foot mountains on the weekends with my lady friends, throwing our skis on our back with the potential to ski a chute in late June - all while photographing the whole thing. I started documenting the moments that encompassed true joy, the mishaps, and the in-between stuff of the journey. I started to share these moments, and people started to notice.

Time and time again, I got the feedback that people could feel my photos, they would read my story recaps and recreate them. They would experience the joy, that I experienced in the moment quite literally.

And thats when it clicked for me, I could find that spark of crazy human connection that I craved from journalism, be creative in my photography storytelling, and be outside on adventures, all while getting paid! For me, it became all about creating authentic stories with photos and words - where people could relate to what they were digesting in their content. It became about the human emotion, the human experience and connection.

Before quitting my job, I started having people reach out to ME, for paid adventure opportunities and more.

I realized that settling was never an option, and that what I felt in my gut was that I was here to share stories with others in the outdoors. Because the outdoors provide a feeling you can’t get anywhere else. A feeling of aliveness.

And what’s better than being alive?

And now it’s time I share with you HOW to do the same!

I see you…

You’re an excited adventure photographer, outdoor blogger, travel storyteller, that loves nothing more than sharing the adventures they partake in, the intimate moments that life has to offer, and maybe even some of the mis-adventures along the way. You’re not afraid to show the raw moments, the human moments, and the moments that are so powerful and filled with emotion.

I see you…

I see you enjoying your craft, but wanting to do more with it. And not really knowing where to start.

You want to rise with your craft, you want to challenge yourself to get your experiences and stories in front of the people who will resonate with them most.

You want to hone and define your unique storytelling skillset.

And now more than ever, you want to create IMPACT in the world via your creative skillset.

My friend, I see you, and you are in the right place.

Are you constantly stopping because you feel the industry is overstated and that there just isn’t any “space” for you? #ImposterSyndrome

Do you believe that getting paid has nothing to do with the right timing and everything to do with knowing your worth and how you can help your clients?

Do you believe that you can support and inspire others in this world with your passion for adventure, desire for impact, curiosity, photography - video and words?

Do you know you have the skillset + drive to make a career out of storytelling, but feel like you just need the right guidance and tools to pull it all together?

Then you’ll want to keep reading….

+ Are you ready to define the impact you desire to create in the world through your storytelling skillset to set yourself apart in the industry?

+ Are you ready to tell grand stories of adventure, travel + the outdoors and make a business out of doing it?

+ Are you ready to create content that connects with your audience and inspires them?

+ Are you ready to up your storytelling game to attract clients that are an aligned match for you, so you start converting sales?

This workshop, will transform your skillset and transform the way you communicate with your audience.

It will have you crafting stories and content that connects + pulls on the heart strings of the human experience and the relationship that we all have with the outdoors, so that your audience + your clients audiences, feel connected and inspired to the photos and stories you create! Leaving you with built trust and foundational relationships. A recipe that will no doubt, have you living the life of adventure and freedom that you desire. 

Meet Shaylee

Shaylee King | @shayleekingphotos | ShayleeKing.com

Her Testimonial:

“The Storyteller Workshop was such an amazing course and I would do it all over again! It not only transformed my business but the mindset that I've been putting myself in for YEARS! Holly is so supportive and also just a wonderful woman. She checked in so much and gave her all to this course so we could be successful storytellers. The workshop and experience having such a great group of people to work with propelled me forward in so many ways. All the attached resources and extra bounces that Holly threw in, it's just all so good and I can't recommend it enough. I've seen a huge improvement in my business and the investment was SO worth it. I can't wait to go back and rewatch it all again since the content is accessible for LIFE.”

+ 12 Pre Recorded Lessons (and maybe a few more)

+ 1:1 Coaching calls (Based on your choice / Selection)

+ Personal login for lifetime access to all videos, content + exercises

+ Private Online Community

+ Exercises + assignments for each section to make your storytelling + photography business a reality

Week 1 /
Lesson 1

Finding Your Why

+ We’ll get crystal clear on your story and how it meshes into your storytelling skillset!

+ How your story makes you relatable and authentic.

+ The value your story brings to your clientele and in knowing the type of clientele you want to work with!

+ Defining “purpose points” from your story.

+ Identifying your ideal dream clients! 

+ I’ll place invitations for you to identify the impact you desire to see in the world, and how that can align with your ideal clientele.

+ Creating your marketing statements.

Week 2 /
Lesson 2

Your Branding + Website

+ What is “your brand” and why it’s important!

+ How your story fits into your brand!

+ How to create a brand for yourself…

+ The importance of your website, and what you ACTUALLY need to showcase on it!

Week 3 /
Lesson 3

Mindset

+ The real secret to a successful and thriving business / clientele!

+ Practices and exercises to help you prioritize “aligned action” or ACTUAL valuable action for your storytelling business.

+ Establishing a daily routine for success!

Week 4 /
Lesson 4

Camera Logistics + Gear

+ What I Shoot With

+ My Preferred Settings

+ My Lens Choice and Preference / Overview of my “Must Haves”

+ What Else is in My Gear Bag, What Other Gear I Use

Week 5 /
Lesson 5

Conceptual Thinking

+ Why storytelling is important

+ How to portray your story in your work

+ Establishing your clients story and impact they desire to make

+ Establishing your clients needs

+ Why we do intentional prep

Week 6 /
Lesson 6

Photoshoot Prep

+ Everything you need to know to prep a successful photoshoot!

+ When you Need an Assistant

+ How to Source Models

+ Location Scouting: How to plan for the perfect scenario.

+ Different Content Needs / Things to Think About

+ Establishing your goals + creating your shot list!

Week 7 /
Lesson 7

"Creating the Shot" - Photoshoot Execution 

+ Everything you need to know about how to execute a successful photoshoot!

+ Time of Day / Things to Consider

+ Working with Models

+ How to Tell Authentic Stories

+ Styling + Framing

+ Shooting Product vs. Shooting Lifestyle, + How to Do Both!

Week 8 /
Lesson 8

What Comes After: Post Production, Editing Process + Creative Writing (Blogging)

+ My editing process!

+ When to use Lightroom vs. Photoshop

+ Creating Presets for Yourself (or to sell!)

+ Backups

+ Photo and Content Delivery Options

+ How to Enhance and Strengthen your Written Storytelling Skills (Creative Writing Workshop + Exercises)

Week 9 /
Lesson 9

Getting recognized + Building Relationships

+ Why we build relationships, and how to build them!

+ How to get your work recognized, so clients start SEEKING YOU!

+ Establishing yourself as a resource for others.

+ External platforms you can use to get noticed!

+ How to deliver exactly what your clients are asking for!

+ Templates for pitching, and how to pitch clients!

Week 10 /
Lesson 10

How to Price Your Work and What to Promise + How to Create Offerings

+ How to create offerings!

+ How to Price Your Work and What to Promise

+ When Trade Work is Valuable, and When to Say No

+ Internships, are they worth it?

+ Media Kit Overview

Week 11 /
Lesson 11

Social Media for Storytellers + Building an Email List

+ Building an email list / why it’s valuable.

+ Facebook + Instagram for Photographers / Storytellers / Bloggers, What you actually need to know and execute!

+ How to Utilize Pinterest for Your Business

+ Creating a valuable Freebie!

Week 12 /
Lesson 12

Legitifying Your Business

+ A guide to finding the right permits!

+ Contracts

+ Model Release forms

+ Insurance

+ Creating an LLC

Meet Andrea

Andrea James | CelebrateCultures.net

Her Testimonial:

“I LOVED the Storyteller Workshop class! I was so lucky to find it just when I was moving from Corporate America to being a writer. Holly's class enabled that transformation to happen with confidence and speed. I would estimate this class accelerated my learning curve by at least a year. Instead of "talking about" being a storyteller, I am a storyteller.

Overall, there was a great breadth of both creative and pragmatic tools. Holly lays out the pieces of the business in a clear and actionable way. For example, we developed target markets, our unique value proposition, market research, websites, and blogs. We covered the ins and outs of social media and worked through contracts, pricing and working with models. We dove deep into workflow with an artistic emphasis on post-processing tools. Through it all, Holly shares her deep expertise along this range of topics with contagious enthusiasm. She is generous and inspiring. I fully recommend this class!”

THIS WORKSHOP WAS CREATED FOR ANYONE WHO:

◊ Finds themselves in the adventure, travel, or outdoor industry.

◊ Who desires to create impact and change through the stories they tell to contribute to our future earth and society.

◊ Is a Photographer, Blogger, Videographer, Influencer or other type of Visual Storyteller

◊ Wishes to up their storytelling game with photography while making a business out of it (getting paid to document adventures, say what??? Holla!)

◊ Wants to document authentic stories of travel, adventure and more!

◊ Values the power of visual storytelling.

◊ Wishes to dive deeper into the human connection that is facilitated in content creation.

◊ Wants a refresher on the basics and new perspectives on how the medium of photography and storytelling work. 

◊ Wants to give meaning to their work.

◊ Knows the power of their skillset, and needs support in marketing it.

◊ Enjoys taking photos of their adventures and travels, but wants to turn that into something more.

◊ Wants to create content that speaks to real people + creates authentic connections.

◊ Feels stagnant in their content, and is hoping to open up their perspective to a different way of thinking.

◊ Values the human connection that visual content can provide, but wants more insight on how to cultivate it.

◊ Values the power of telling the WHOLE story.

THIS WORKSHOP IS FOR ANYONE EXPERIENCING THE FOLLOWING:

◊ Stagnation or boredom in their content.

◊ Feeling like they want to start their photography business, but they don’t know how?

◊ A deep sense and knowing that they want to contribute to the new earth.

◊ Fear that the industry is over saturated and that “I won’t stand out” - or “I’m not good enough.”

◊ Frustration in ‘’Creating’ the Shot”

◊ Shyness in working with models / people.

◊ Feelings of being “stuck” in content creation, or creating the same shot over and over.

◊ Feelings of not being able to “get work” they enjoy.

THIS WORKSHOP IS NOT: 

◊ About video logistics, but many high level strategies and concepts cross pollinate to video.

◊ For those that want to capture over styled, over posed, and over worked photos. 

◊ For just that want to pump and dump content.

Hey there, i’m Holly

And i’m an outdoor lover, adventure enthusiast + travel seeker… probably like you are, but what I value more than anything is sharing authentic stories of adventure that touch the soul.

As a human being on this planet, we all stand with an invitation to do our part in contributing to the impact we desire to see, and what better way than to do that through our skillset and by standing up for what we love.

We all have a responsibility.

I have been in the visual communication world professionally for six years now, and in total 10 years learning and participating in the craft.

I have been in the visual communication world professionally for seven years now, and in total 11 years learning and perfecting the craft. I’ve spent my time curating and executing 5 figure photoshoots, creating multiple 5 figure websites and brands!

What I have learned in my time, is that stories of people and stories of the human experience, are what foster connection.

People need to know we’re human, they need to be reminded that through the crazy inexplainable world of the screen, that on the other side, is somebody who shares a passion that lights them up.

That is what makes people buy, it’s what makes people take accountability on change, they want the human connection, the human emotion.

They want relatability.

And that is what I want to teach you, how to inject all of this into your stories and your content.

I’ve learned a lot, and I would love to be able to share with you what has worked for me, and what hasn’t - so you can bypass any of the mistakes i’ve made, and fast track yourself to the success you know you deserve!

If you have any questions feel free to reach out! I can’t wait to get to know you better!

- Holly Mandarich

Hear it from the people themselves:

faq

I have so much going on, I don’t know if I have time to do this workshop? You will get out of this workshop, what you put in. This is for those who are motivated, driven and ready to step into the next version of themselves and their career in the adventure industry as a storyteller and photographer. I am inviting you to make this workshop a priority in your life, to show up and to invest in yourself, if you don’t, it will show.

What if I only want to participate in part of the workshop? There is a self study version of the workshop, as of right now you cannot buy lessons individually.

I REALLY want to take this workshop, but i’m short on cash. What should I do? If you keep doing the same thing over and over, do you expect to get a different result? Of course not. If you don’t choose to invest now, then when? This is about trust in yourself, there is no “chance” left up to this program, it’s all about you stepping up and moving forward with the lessons to grow in your business. Leaning into this discomfort is where you will grow.

Can you guarantee the results after I complete the workshop? I wish I could guarantee results, but the reality is, results are up to you! If you participate in this program, show up, do the work, and put yourself out there - you will see things change! I myself have been through the ups and downs to refine what has worked so that you get to skip ahead on my mistakes.

Do you offer refunds? I do not offer refunds for this program. When you choose to invest in this program, you are taking full responsibility for your actions. Please read through the sale’s page above to be clear about the offerings.

For any further questions, please feel free to reach out!